By 1985, psychology had figured out what makes people thrive. By 2019, almost no one had built software around this science. So we did—with the Red Cross.
Our mission is to close the gap between what psychology knows about motivation and how most organizations operate. We've spent seven years building a tool that diagnoses what's holding a team back and helps leaders craft a response.
Our name comes from a word of the Tupi-Guarani peoples of the Amazon.
/mo·ti·ˈɾo/
noun
When a community comes together to help one another.
The needs are Autonomy, Belonging, Competence. When all three are met, teams thrive. The levers are Leadership and Environment—they shape whether those basic needs are met. The framework comes from Self-Determination Theory; we built it into software.
In six years, we achieved
The project launched in November as Moti at moti.team.
The first version was small but real—accounts, single teams, surveys by email, manager tracking.
Historical survey data from Swiss and African Red Cross National Societies seeded the database.
The year Moti became a real product.
A complete visual rebuild, mobile-friendly. A new dashboard rendered radar charts for the three needs and bar charts for the answer distributions.
Users gained multi-team accounts. Most importantly, Moti went multilingual.
The platform expanded to serve different kinds of organizations.
Two survey variants emerged—volunteers and staff—with tailored questions. Teams could now run multiple surveys over time, and managers could track email delivery.
An interactive tour for new users. Multiple managers per team.
Organizations aren't flat. This year, Moti learned to handle the structure.
Circles let managers group teams into hierarchies that mirror real organizations. Data aggregated automatically across the tree.
A report page added downloadable charts and filters by age and gender.
In July, Moti became Motiro—new name, new domain, new identity.
The flagship feature was Snap Surveys: quick custom polls managers could build themselves. Pulse checks between full motivation surveys.
A Students survey variant extended the platform to schools and universities.
Not everyone has work email. Motiro became accessible to anyone with a phone.
Phone accounts let people register with just a number, verified by SMS. Survey invitations went out as text messages—opening the tool to field workers, volunteers, and communities without corporate email.
An observer role let managers view results without taking the survey themselves.
The year AI came to Motiro.
AI Solutions became the flagship: a complete workflow that diagnoses what's affecting team motivation, proposes solutions, and tracks implementation.
Personalized Guidance turns each respondent's answers into an individual AI-generated report.
The Red Cross & Red Crescent Portal launched with branded signup for 190+ National Societies.
| Language | Added | |
|---|---|---|
| English | 2019 | |
| Portuguese | 2020 | |
| French | 2020 | |
| Russian | 2020 | |
| Kyrgyz | 2020 | |
| Spanish | 2021 | |
| German | 2021 | |
| Arabic | 2021 | RTL support |
| Greek | 2022 | |
| Ukrainian | 2024 | |
| Italian | 2024 | |
| Amharic | 2025 | Survey only |
| Type | Audience |
|---|---|
| Volunteers | NGOs & nonprofits |
| Staff | Workplace teams |
| Students | Schools & universities |
| Snap | Quick pulse checks |
| Year | Count |
|---|---|
| 2019 | 14 |
| 2020 | 316 |
| 2021 | 174 |
| 2022 | 127 |
| 2023 | 219 |
| 2024 | 158 |
| 2025 | 149+ |
| Total | 1,156+ |